When I decided to rebrand last year, I searched for inspiration for my firm’s new identity. I figured that if I focused my awareness towards visuals
That wonderful raincoat inspired me to look outside-of-the box and create GOGO design group. GOGO conveys energy, verve, and moving forward. And with that said, the red patent leather boot was the obvious choice for the core of our identity. Just like the red raincoat gave my life a little kick when I put it on, the red boot represents interior design with a kick! Trying on those red gogo boots after they arrived in the mail reinforced where my journey had taken me as a bold, confident, courageous and most of all transformed woman.
The next time you would like to reinvent or recreate a living space and need inspiration, look to the world around you in the present and the past. What objects around you speak to you and trigger memories and feelings of comfort and joy? Was it an awesome pair of shoes that seemed too wild at the time to purchase? Was it a turquoise cashmere pashmina that you considered buying for your friend, but were afraid the color was too bold? Or those red gogo boots that seemed a little too sexy for a networking dinner you had scheduled that day. Listen to your inner voice and see what happens next!