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Your Home Is Never Neutral
It is always affecting the people living in it, shaping how they feel, think, and function every single day. Most people sense it. Few can name it.
Rebecca Pogonitz has understood this for over 30 years, long before science had a language for it. It is what GOGO Design Group was built on, and what every project starts from.
The Framework Behind Every Decision
NeuroDesign is the lens through which every GOGO Design Group project is approached. It is the practice of understanding how your environment affects your brain and nervous system, and designing with that understanding in mind. Every decision is guided by how the space will actually be experienced, from spatial layout and lighting to material selection and flow.
About Rebecca
Rebecca Pogonitz grew up moving between cities, eventually settling in the Chicago area. From an early age, her mother, an art historian, brought her to museums and galleries and taught her to look closely at composition, color, and the emotions a space or painting could evoke in the people experiencing it. She learned early that objects and environments have power. As a young girl, she had a red patent leather raincoat that she rarely wore but treasured deeply. Putting it on felt like a transformation. That feeling never left her.
It also planted a question that has guided her work for over 30 years: why do some spaces make people feel expansive and alive, while others quietly drain them?
Rediscovering a vintage go-go boot sparked a rebranding moment that crystallized everything she had been building. The boot carried the same transformative quality as that childhood raincoat, the idea that what surrounds you changes how you carry yourself. GOGO Design Group became the brand, and the boot became its signature.
Rebecca founded GOGO Design Group in 2001 around a single driving idea: that a home should nourish the souls of the people living in it.
In 2026, Rebecca completed the Foundations in Science of Design certification through the Neuro Design Academy, which gave scientific structure and language to an approach she had already been practicing intuitively. It confirmed what three decades of work had shown her: that design is not neutral and that, when done with intention, it can genuinely support how people feel, function, and live.
"A space's true measure is not how it looks but how it feels and the emotions it evokes.“
Rebecca
How We Work Together
A guided process designed to move you from uncertainty to a home that truly supports how you live.
01
Discovery: Understanding how you want to feel and live
The process typically begins in your home. Rather than working from a fixed questionnaire, Rebecca conducts an in-depth conversation about how you actually live. Your routines, your patterns, the spaces that feel effortless and the ones that feel draining. The goal is to understand you and what you want your home to do for you.
02
Design: Translating insight into intentional decisions
With a clear picture of your lifestyle and goals, Rebecca develops a design approach that balances NeuroDesign principles with your personal style. Every decision, from spatial layout and lighting to material selection and flow, is made with intention and guided by how the space will actually be experienced.
03
Outcome: A space that supports how you live
Implementation is coordinated with care, in collaboration with trusted partners and project teams. The result is not just a finished space. It is an environment that feels aligned, functional, and personal. Clients often describe the difference not as a visual transformation, but as a felt shift. A home that finally makes sense.
A Rare combination
Formal training in the science of design is uncommon in the interior design industry. Bringing that scientific grounding together with over 30 years of residential design experience is rarer still.
Rebecca is among the first wave of designers to complete formal NeuroDesign training through the Neuro Design Academy, a field so new that courses are still being developed. She continues her education as the science evolves, bringing the latest thinking to every project.
Because she understands the science behind design decisions, Rebecca can explain not just what she recommends but why it works. That knowledge also deepens her understanding of alternatives and available choices, allowing her to tailor every decision to each client's personal preferences, style, and the way they want to feel in their home.
What Clients Experience
The most honest measure of any designer's work is how clients describe living in their homes afterward. Here is what Rebecca's clients say.
Frequently Asked Questions
Client Fit and Investment
Every project is thoughtfully scaled based on your goals, priorities, and level of investment. The focus is not on reducing cost, but on making intentional design decisions that create meaningful impact. The scope and depth of engagement may vary — the quality, intention, and design integrity do not.
Rebecca is based in Skokie, Illinois, a suburb of Chicago, and works throughout the Chicagoland area and on select projects nationwide.
NeuroDesign and Approach
NeuroDesign is an approach to design that considers how your environment affects your brain, nervous system, and overall well-being. It blends science and design to create spaces that support how you feel, function, and live.
Neuroaesthetics is a component of NeuroDesign focused on how visual elements like color, light, and form impact emotional and cognitive responses. NeuroDesign is the broader framework that integrates these insights into the full experience of a space.
Not exactly. These approaches overlap, but they come from slightly different starting points.
Holistic design considers the whole person and environment, integrating emotional, lifestyle, and environmental influences into the design process.
Wellness design focuses on supporting health and well-being through elements like air quality, lighting, materials, and comfort.
NeuroDesign focuses specifically on how your environment affects your brain and nervous system, and how those responses influence how you feel, think, and function.
In practice, these approaches often overlap. NeuroDesign provides a lens for understanding why certain design choices impact your experience, while holistic and wellness design reflect what those choices may include.
No. Your role is to share how you want to feel and live in your home. The NeuroDesign approach is applied behind the scenes to guide decisions and create a space that supports you naturally and intuitively.
Project Scope and Flexibility
Yes. Projects can range from refining what you already have to fully transforming a space. The approach is always tailored to your goals and the level of change you want to achieve.
Every project involves thoughtful prioritization. Rebecca works with you to identify where investment will have the most meaningful impact and where smart alternatives can achieve a similar result. The goal is always to make intentional decisions that serve both your vision and your budget.
Getting Started
Yes. Rebecca offers a complimentary consultation to ensure the fit is right for both of you. It is an opportunity to share your vision, ask questions, and get a sense of how Rebecca works before making any commitment.
Every project follows a guided three-step process beginning with an in-depth discovery conversation, moving through intentional design development, and ending with coordinated implementation. You can read more about the full process above.